With Diwali falling on November 8, 2026, the biggest shopping window of the year is officially here. But every year, thousands of Indian businesses lose out on festive sales because their promotional blasts get rejected by telecom operators or Meta.
To save you time and ensure 100% delivery, we have compiled over 50 ready-to-use templates. Before you copy-paste them, you must understand the formatting difference between SMS and WhatsApp.
The Golden Rule: SMS vs. WhatsApp Formatting
For Bulk SMS (DLT Portal)
You must use the {#var#} tag for any dynamic text (like names, discounts, or links).
⚠️ Important: You cannot put two variables back-to-back under TRAI rules.
For WhatsApp Business API (Meta Portal)
You must use numbered brackets like {{1}}, {{2}}, etc.
✨ Bonus: You can also include emojis, bold text (using asterisks *text*), and interactive buttons (Quick Replies or Call-to-Action URLs).
Part 1: DLT-Approved SMS Templates (Text Only)
Use these in your telecom DLT portal (Jio, Airtel, Vi) for instant text delivery.
Retail, Jewellery & E-Commerce
Real Estate & Automobile
Salons, Clinics & Services
Generic Reminders & Greetings
Part 2: WhatsApp Business API Templates (Rich Media & CTAs)
Use these in your SMSIndiaHub WhatsApp panel. These templates support images, videos, and clickable buttons.
E-Commerce & Retail (High Conversion)
21. Diwali Mega Sale
Header: [Attach Image of Festive Collection]
THE BIG DIWALI DHAMAKA! 🎆 Hey {{1}}, get up to {{2}}% OFF on our entire range. Don't miss the biggest sale of 2026.
22. Abandoned Cart Reminder
Header: [Attach Image of Cart Item]
Hey {{1}}! 🪔 Your Diwali favorites are feeling lonely in your cart. Complete your purchase in the next 2 hours and use code {{2}} for an extra discount! 🛒
23. Exclusive VIP Early Access
Header: [Video of New Products]
Shubh Deepavali, {{1}}! ✨ As a loyal customer, we are giving you 24-hour early access to our Diwali collection before anyone else.
24. Festive Flash Sale Alert
Hurry, {{1}}! ⏳ Our Diwali sale ends in {{2}} hours. Final call to grab your favorite styles at half price!
25. Dhanteras Gold Offer
Header: Image
Auspicious greetings, {{1}}! 🌟 Buy any piece from our Dhanteras collection today and get 0% making charges.
Service, Travel & Hospitality
26. Holiday Package Booking
Header: Image
Escape the city noise this Diwali! 🌴 {{1}}, book a 3-night stay at {{2}} and get a complimentary festive gala dinner.
27. Salon Appointment Push
Pre-Diwali Pampering Alert! 💆♀️ Hi {{1}}, slots are filling up fast for the festive weekend. Book your glow-up session at {{2}} today.
28. Order Tracking Update
Great news, {{1}}! 🚚 Your Diwali outfit has been dispatched. It will arrive by {{2}}.
Interactive & Contest Engagement
29. Festive Quiz / Giveaways
Header: Image
Diwali Quiz Time! 🎇 Answer this simple question and win a ₹{{1}} voucher! Which is your favorite Diwali sweet?
30. Warm Festive Greeting (No Selling)
Header: [Branded Diwali Greeting Card Graphic]
Wishing you a year rich with wisdom, light, and prosperity. Happy Diwali to you and your family! ✨ – Team {{1}}
How to Get Your Templates Approved in Minutes
Meta and telecom operators will reject your templates if they are formatted incorrectly or if you try to disguise a promotional message as a standard alert.
Don't wait until Dhanteras week to submit these. Partner with an official WhatsApp API and DLT provider like SMSIndiaHub.
- Our team helps you scrub and format your
{#var#}tags for instant TRAI approval. - Our WhatsApp dashboard lets you build interactive
{{1}}templates with buttons and media in just a few clicks.
Start Your Free Trial with SMSIndiaHub and Schedule Your Festive Campaigns Today
Pre-approved DLT content templates, automated WhatsApp message approval assistance, and 99.99% multi-operator delivery SLA.
